Iris Energy Logo
As a personal project, I unofficially rebranded Pacific Gas & Electric Company (PG&E) to Iris Energy.
I started this project with a lot of research on the company, the industry they are a part of, and their target audience. With my research, I made an informed decision about where to take their rebrand. I wanted the final logo to feel warm, trustworthy, and professional. Here are some early sketches.
Then I started creating digital versions to get a better sense of which direction was the strongest.
After choosing the strongest logo, I started working with color to see what fit the brand best.
Here is the final primary logo.
Here is the final secondary logo.
I also created a standards manual for this rebrand. Here are some pages from my standards manual.
