Iris Energy, Brand in Use
This page is a continuation of the page dedicated to my Iris Energy Logo. This page is to showcase some of the other components of this project, including a brand activism campaign, website redesign, new business system, and social media page examples.
Here is the brand activism campaign I did. I wanted to focus on what Iris Energy stands for and the new environmentally-friendly efforts that the company is implementing. Specifically, having safer equipment and protocols that are more wildfire-safe and animal friendly and getting energy from wind turbines, which is better for the environment. Also, Iris Energy is working to have an all-electric fleet of cars by 2040.
The next piece of this is the redesign of their website. I wanted to keep this similar to the original design of the PG&E website so customers don't get confused or frustrated with the new website.
I created business cards (company and personal), an envelope, and a letterhead for Iris Energy.
Lastly, here are some examples of their new social media pages.
