Goulet Pens Rebrand
I fictionally rebranded the Goulet Pen Company. For this project, I created a logo, brand standards page, and a fun fountain pen quiz for their rebranded website.
I started this project by doing research on the company, its competitors, and its target audience. Based on this information I decided to keep the blue color scheme because that was something that kept them apart from their competitors. Here's the original Goulet Pen Company logo and my own type and color studies.
Next, I started sketching and digitally creating different directions for the logo. I had really wanted to include a pen nib in the logo, but after some trial and error, I realized I wanted to focus more on the handwriting that can be produced with fountain pens, rather than the pen itself.
I got to play around with a variable font and ended up using that variable font with some modifications for the final logo.
Here is the final logo and a one-page version of the brand standards.
Here is their rebranded website homepage. Click through and take the quiz!